Detailing Price List — Build a Menu That Pays (2026)
A detailer's menu is the business. Too cheap and you're busy-broke; too narrow and upsells die. Here's the structure that works.
Quick answer: Core menu: basic wash $50–125 · interior detail $50–150 · full detail $125–200 · correction $150–500 · ceramic $500–2,500. Add-ons (pet hair, headlights, engine bay) lift average ticket 20–40%. Price from your floor rate up, check against the bands, never go below cost to win a booking.
The core menu
- Wash & wax — your entry product, priced for volume
- Interior detail — the margin maker (labor-heavy but sells year-round)
- Full detail — the anchor product most customers actually want
- Paint correction — the upsell that triples ticket size
- Ceramic — the long-game product (pairs with correction)
Package design
Three tiers outperform five: Basic / Full / Premium. Basic = wash + vacuum (your volume seller). Full = the standard in+out. Premium = full + correction + sealant or ceramic. Price Premium at 2.5–3× Basic — most customers pick the middle, so make the middle your best margin.
Add-ons that lift tickets
- Pet hair removal +$25–75
- Headlight restoration +$75–150
- Engine bay +$50–100
- Odor removal (ozione/enzyme) +$50–125
- Clay bar +$40–75
The pricing method
Costs up, market check down. Floor: (expenses + income goal) ÷ billable hours × service hours. Ceiling: the market band from the price table. Your menu price lives between — close enough to the band to convert, far enough above cost to survive winter. The business calculator runs the floor; this page's bands are the ceiling check.